In 1921, the pairing of a smart French businessman and a Parisian socialite created a unique fragrance what revolutionized the perfume industry and changed the way women smell. Prior to this, fragrance were only for the elite, and the ordinary woman on the street would not wear any fragrance. After 95 years, Chanel no. 5 is still the world’s most well-known fragrance.
Coco navigated the fine line between a lady and a mistress. She had come to Paris as a mistress of a wealthy nobleman Etienne Balsan in 1909 and set up a millinery boutique under Balsan’s loft.